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BEFORE THE PROJECT
Prior to attending RSTO, the company had a basic brochure site
that promoted the service but did not ‘transact’ with
customers over the Internet. Blue Wheels wanted to develop
the
site to measure the level of customer demand that could be sourced
directly from the web.
DURING
THE PROJECT
The entire website was re-designed to include an online booking
service. The company’s move towards e-trading came from
a desire for greater flexibility and more control over their customer-facing
identity; the Trade Online Project impartially
led the managers through the many online trading options and it
was decided that an interactive quoting form built in ShopCreator
would efficiently capture the required new business.
The Project design module helped formulate a simple and clean
homepage that contained the two input fields of ‘country’
and ‘location’ that once filled in quickly take
the customer to a vehicle selection page and quoting form.
Simplicity
is the key to the site and time and time again the Project structure
helped focus on transactional functionality and ease of selection
/ form filling to get customers to a car rental booking.
The
overall simplicity does not take away from the powerful functionality
and customer engagement on the site as you will see on the next
page.
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