The following screenshot shows one of the M & S Fire Protection product pages. The products are presented in a very bold and obvious way so customers can quickly find and learn about the goods they are considering purchasing. The navigation bar on the left is also very clear with the current section highlighted to show what products you are looking at and what other areas of the site are available for browsing. Also on the left are two industry accreditation logos to reinforce the quality nature of the business.

This next image shows the customer query form that simply collects customer details to continue the sales process. An online form is the first step in the online sales process and as demand increases this can be upgraded to a catalogue or shop to directly capture online revenues and bring further efficiencies to the business.

The next page has information on the costs and outcomes of the Project.