BEFORE THE PROJECT
The company had no web presence at all. They were aware of competitor sites and the niche nature of their goods and felt that a website would be an ideal way to provide detailed information on their products and services and act as a contact point for current and new customers.

DURING THE PROJECT
The entire website was designed from scratch. Each Trade Online Project workshop introduced M & S Fire Protection to the basics of building an effective web presence and helped plan their first site.

The impartial nature of the course meant topics like web hosting could be honestly discussed and the pros and cons of different options with different costs understood before decisions were made.

Although M & S Fire Protection were not planning a full online shop for their E-Start Project it was quickly realised that their products would need presented in a very professional manner due to their relevance to office health and safety.

The online trading module demonstrates all the various e-commerce shop options and this led to a shop catalogue style being incorporated in to the site so products are clearly listed and presented to the customer.

The quality and standards of the company were an important part of the site design and the use of industry standard logos on the website was discussed and implemented during the deisgn module along with the colour scheme that relfects the company branding.

Finally a transactional element was added to the site by putting a link to the customer contact form at the bottom of every product page to encourage customer queries and capture new business from the Internet.

The next page has some screenshots of the finished website.